Season 05, Episode 08

Why Only 1% Of Marketers Have A Shot To Become CMO: What You Need To Know

Featuring: Shawn Herring, Deanna Ransom, Gaurav Bhatia

We’re going B2B (back to Boston) for Season 5, Episode 7 of the #B2BMX podcast! Today, you’re getting exclusive access to #B2BSMX’s CMO Panel, where a series of industry hard-hitters provided actionable insights into achieving C-suite status, including the obstacles they encountered and how they overcame them.

Led by Sangram Vajre, the panelists — Shawn Herring, Head of Marketing for PandaDoc; Deanna Ransom, Head of Marketing at Senzing and former CMO of Televerde; and Gaurav Bhatia, CMO at PenFed Credit Union — discussed everything from their journeys to their current roles to the best ways of establishing respect amongst colleagues. Specifically, the panel touches upon:

  • How to break through VP- and Director-level roles to hit the C-suite;
  • The qualities attributed to “good” and “bad” CMOs;
  • The importance of being flexible and holding open conversations about your goals;
  • How to build credibility without becoming a “yes person” to get to your desired outcome; and
  • Much more!

Plus, as an added bonus, #B2BMX podcast listeners can receive 50% off their ticket to the in-person B2BMX event in February by using the code B2BMXPOD to register now.


B2B Marketing Exchange Podcast

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The B2B Marketing Exchange Podcast features candid insights from those who live and breathe B2B. Every week, we'll feature the industry's top influencers and practitioners, who will touch on top-of-mind topics around content strategy, demand generation, account-based marketing, and sales enablement. Subscribe now to get a front-row seat to intimate conversations and top-rated talks from our premier events.

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