Season 06, Episode 11

Why DEI Is Vital To A Company’s Success

Featuring: Natalie Gullatt, HubSpot

Creating an environment where everyone feels included and is given the opportunity to contribute and participate is the very definition of DEI (Diversity, Equity, Inclusion). In this episode, co-hosts Klaudia Tirico and Kelly Lindenau introduce Natalie Gullatt, who spoke about diversity and inclusion during her session at #B2BMX back in February.

Gullatt discussed the future of DEI in business and marketing and the importance of diversifying your marketing team. Here are some key ways DEI benefits organizations:

  • Brand reputation;
  • Cost savings; and
  • Better financial performance.

While ignoring DEI will result in:

  • Lack of innovation;
  • Loss of perception; and
  • Potential harmful revelation.


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