Tina-Dietz

Season 02, Episode 07

Talking All Things Podcasts…On A Podcast

Featuring: Tina Dietz, Twin Flames Studios

Podcasting has exploded in the B2B realm. We’ve seen brands across industries and of all sizes use podcasting to share their unique thought leadership and interview experts in their field. But how is this area of the media landscape evolving as more brands create podcasts, and as more buyers rely on them? During this episode, we sit down with Tina Dietz, Founder of Twin Flames Studios, to get her take on how podcasting is evolving. Together, Tina and hosts Alicia Esposito and Klaudia Tirico go through:

  • New podcasting formats and approaches;
  • Creating strategies for the middle and bottom of the funnel;
  • The “murkiness” of podcasting metrics; and
  • How to use podcasting to build company culture.

RELATED LINKS

B2B Marketing Exchange Podcast
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The B2B Marketing Exchange Podcast features candid insights from those who live and breathe B2B. Every week, we'll feature the industry's top influencers and practitioners, who will touch on top-of-mind topics around content strategy, demand generation, account-based marketing, and sales enablement. Subscribe now to get a front-row seat to intimate conversations and top-rated talks from our premier events.

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