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Season 01, Episode 05

The Power Of Podcasting In B2B

Featuring: Tina Dietz, Dave Bruno, Cara Hogan

One in three Americans now listen to podcasts weekly. While there are millions of series available across podcasting outlets, from Spotify to Apple to SoundCloud, B2B brands have the opportunity to stand out by reaching buyers intimately through their speakers. But it’s not just about starting a show and waiting for the subscriptions to roll in. B2B marketers must take a strategic approach to podcast planning so it integrates into a much larger, buyer focused strategy. Learn how three marketers did just that in this panel, featuring:

2020 Killer Content Awards: Want your content and campaigns showcased alongside the best in B2B? Submit your nomination for the ninth annual Killer Content Awards before November 1 for your chance to win!

B2B Marketing Exchange Podcast
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Official Podcast

The B2B Marketing Exchange Podcast was created to bring sessions from Demand Gen Report’s top-selling events from the stage...to your ears. Released each week on Wednesday afternoons, we’ll spotlight an attendee favorite, with sessions touching on everything from content strategy, to account-based marketing, sales enablement and so much more. Subscribe to get exclusive insights from some of your favorite thought leaders and tactical takeaways from your peers.

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