One in three Americans now listen to podcasts weekly. While there are millions of series available across podcasting outlets, from Spotify to Apple to SoundCloud, B2B brands have the opportunity to stand out by reaching buyers intimately through their speakers. But it’s not just about starting a show and waiting for the subscriptions to roll in. B2B marketers must take a strategic approach to podcast planning so it integrates into a much larger, buyer focused strategy. Learn how three marketers did just that in this panel, featuring:
2020 Killer Content Awards: Want your content and campaigns showcased alongside the best in B2B? Submit your nomination for the ninth annual Killer Content Awards before November 1 for your chance to win!