B2B Marketing Exchange Podcast

Season 06, Episode 01

Season 6 Kick-Off: Experts Sound Off On How To Find GTM Success With ABM

Featuring: Jon Miller, Amy Hawthorne, Jennifer Leaver, SugarCRM & Triblio Speakers, Juliet Randall, Jay Baer, Google Cloud & ServiceNow Speakers, and lastly, Robert Peterson

If you missed B2BMX, then you can thank this podcast for spotlighting multiple exclusive sessions from the hottest event in Scottsdale, Ariz. Marketers from all over the country came together in February to share their knowledge, tactics and the tools needed to succeed in B2B marketing.

In our Season 6 kick-off episode, hosts Klaudia Tirico and Kelly Lindenau review key sessions and takeaways from #B2BMX 2022! To give you a glimpse into what you can expect from this season, the pair highlighted major insights from key B2B players on topics such as:

  • Moving away from MQLs and focusing on account intelligence;
  • The importance of working in sync as a team;
  • Developing relevant messaging to increase engagement;
  • Tailoring content to buyer needs;
  • The convergence of demand gen and ABM; and
  • Much more!

RELATED LINKS

B2B Marketing Exchange Podcast
shadow_2.png

Official Podcast

The B2B Marketing Exchange Podcast features candid insights from those who live and breathe B2B. Every week, we'll feature the industry's top influencers and practitioners, who will touch on top-of-mind topics around content strategy, demand generation, account-based marketing, and sales enablement. Subscribe now to get a front-row seat to intimate conversations and top-rated talks from our premier events.