Season 06, Episode 15

How To Build A Demand Gen Program From The Ground Up

Featuring: Sarah Breathnach, Hunters

Co-host Kelly Lindenau of the B2BMX Podcast is here with Hunters’ Sarah Breathnach to discuss the latest demand gen trends and share a preview of her session at the upcoming B2B Sales & Marketing Exchange event in Boston. Her session, titled: “Hiring A Marketing Team To Do Lead Gen Is A Huge Mistake. Here’s Why…” is one you won’t want to miss!

Breathnach shares the six steps she took to build a demand generation program within 12 months. Marketers must look at the areas where the business is currently weak and where they’re opportunities for improvement by:

  • Auditing the current state of a program before making changes;
  • Researching in terms of looking at the data;
  • Talking to early customers, employees, salespeople and customer success; and
  • Generating quick wins to make an immediate impact.


B2B Marketing Exchange Podcast

Official Podcast

The B2B Marketing Exchange Podcast features candid insights from those who live and breathe B2B. Every week, we'll feature the industry's top influencers and practitioners, who will touch on top-of-mind topics around content strategy, demand generation, account-based marketing, and sales enablement. Subscribe now to get a front-row seat to intimate conversations and top-rated talks from our premier events.

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