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Season 10, Episode 2

Embracing AI & Experimentation In Content Creation With Forrester’s Phyllis Davidson

Featuring: Phyllis Davidson, Forrester's VP, Principal Analyst

When we think of Taylor Swift, we can’t help but realize how much she has pushed the envelope and evolved creatively to please her audience. She knows how to take risks and experiment, and in this episode of the B2BMX Podcast, Forrester’s VP, Principal Analyst Phyllis Davidson encourages marketers to follow suit. 

Experimentation is the key word here; without it, the tune of content and campaigns can quickly fall flat. According to Phyllis, experimenting with content personalization is critical to improving the customer experience. During their conversation on the show floor at the B2B Marketing Exchange in Scottsdale, co-host Kelly Lindenau and Phyllis dive into all things content strategy and operations, including: 

  • The impact of generative AI on B2B strategies; 
  • Why content intelligence is the next step beyond content measurement; 
  • The role data plays in content intelligence, serving as the foundation for insights and actionable recommendations; 
  • The importance of understanding audience needs and preferences to create effective content; and
  • So much more!

Tune in now to get all the tips and tricks you need to take your content strategy to the next level!

 

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The B2B Marketing Exchange Podcast features candid insights from those who live and breathe B2B. Every week, we'll feature the industry's top influencers and practitioners, who will touch on top-of-mind topics around content strategy, demand generation, account-based marketing, and sales enablement. Subscribe now to get a front-row seat to intimate conversations and top-rated talks from our premier events.

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