Demand Gen Summit—
Life Beyond The Lead—New Engagement Models For Connecting Across Channels

In this core track of B2BMX, you’ll hear from some of the top analysts, authors and practitioners on what is working across campaigns and channels to engage B2B buyers and drive pipeline. Specifically designed for executives in marketing ops, demand gen and acquisition roles, this track features sessions on reporting, attribution and lead nurturing.


Session Title:
Taking A Buyer-Centric Sales Enablement Approach

Terry Flaherty


Session Title:

David Lewis


Session Title:
Marketing Ops Mastery

Jocelyn King


Session Title:
Bingeing on Demand: The New Engagement Equation for B2B Buyers

Ardath Albee


Session Title:
What's Working In Campaign Creative

Howard Sewell

Spear Marketing

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