In this core track of B2BMX, you’ll hear from some of the top analysts, authors and practitioners on what is working across campaigns and channels to engage B2B buyers and drive pipeline. Specifically designed for executives in marketing ops, demand gen and acquisition roles, this track features sessions on reporting, attribution and lead nurturing.
Taking A Buyer-Centric Sales Enablement Approach
Marketing Ops Mastery
Bingeing on Demand: The New Engagement Equation for B2B Buyers
What's Working In Campaign Creative