ABM In Action Live was one of the most popular tracks at B2BMX in 2017, and we expect that to continue in 2018 with a roster of top authors, analysts and case studies. While ABM exploded on to the scene last year, this year’s agenda will focus on real-world case studies and models that help organizations integrate and operationalize their account strategies.
Specific sessions will look at how the latest account-focused models are being built for long-term success, including channels and messaging, as well as the different reporting and insights companies are using.
ABM Beyond the Hype: What High Growth Organizations Do Differently
Next Gen ABM: Real World Use Cases
The Keys To Winning Mega Deals With ABM: Using ABM To Support And Close More Mega Deals
The Insights You Need To Scale ABM