Ryan Yoo is the Head of Product Marketing at Folloze, responsible for both go-to-market strategy as well as product packaging and positioning. Within this role, he proudly represents the voice of the customer and constantly fine tunes messaging to make the Folloze value prop apparent and easily understood.
With deep prior experience on the sales side, Ryan’s rich knowledge of b2b marketing comes from his many conversations with like-minded marketing executives and practitioners. A known rulebreaker, Ryan is on a mission to convince the b2b marketing world that it’s time to stop over-optimizing individual touchpoints within the buyer’s journey and begin thinking about the entire buyer experience.