Rob is a marketing strategist who lends his extensive experience in thought leadership, executive engagement, and account-based marketing to help B2B clients differentiate and grow. As SVP, Consulting at ITSMA, Rob works with a wide range of global technology and B2B services firms to sharpen strategy and improve programs that drive engagement and impact with the clients that matter most. He also hosts the C-Suite Marketing podcast, and speaks frequently on marketing strategy and priorities.
Prior to joining ITSMA for the second time in 2016, Rob led thought leadership and marketing programs for PTC Global Services and advised a wide range of tech and professional services firms on thought leadership, customer collaboration, and other issues. Before succumbing to the lure of high tech in the late 1990s, Rob ran a variety of international media and education programs. He has degrees in history and political science from University of Pennsylvania and MIT, and currently serves on the board of the Media Diversity Institute.