Wes Lieser

Season 01, Episode 09

The Quest For Top Talent: How To Build Your Marketing A-Team w/ Wes Lieser

Featuring: Wes Lieser, Versique

B2B organizations are fighting to win top talent. Part of the challenge lies in generating interest among a pool of qualified candidates. However, most B2B firms struggle to identify the candidates with the right skills for specific jobs. Wes Lieser of Versique has been around the block, helping companies tackle their hiring and employee retention woes. During his session at B2B Marketing Exchange, he spotlights the common challenges B2B organizations face at all stages of the hiring process and how they can:

  • Create job roles that align with tasks and objectives;
  • Improve interviewing and onboarding processes; and
  • Building a top-notch marketing team.
B2B Marketing Exchange Podcast

Official Podcast

The B2B Marketing Exchange Podcast was created to bring sessions from Demand Gen Report’s top-selling events from the stage...to your ears. Released each week on Wednesday afternoons, we’ll spotlight an attendee favorite, with sessions touching on everything from content strategy, to account-based marketing, sales enablement and so much more. Subscribe to get exclusive insights from some of your favorite thought leaders and tactical takeaways from your peers.

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