Season 02, Episode 09

The Anatomy Of A Buyer-Focused Tech Stack

Featuring: Masha Finkelstein, Marketing Technology Innovation & Best Practices
The Marketing Technology Landscape Supergraphic now features more than 8,000 solutions, a 13.6% increase year over year. With every new solution, determining what to include in your tech stack (and what to throw out) feels more overwhelming. As the Head of Marketing Technology Innovation and Best Practices at IntuitMasha Finkelstein is responsible for helping her team take a more strategic approach to martech research and implementation. During this presentation, which was first shared at the 2020 B2B Marketing Exchange, Masha reveals how you can:
  • Audit existing tech and capabilities to identify clear gaps;
  • Cut through the noise to better prioritize investments; and
  • Take a buyer-first approach to vendor evaluation and selection.
B2B Marketing Exchange Podcast

Official Podcast

The B2B Marketing Exchange Podcast features candid insights from those who live and breathe B2B. Every week, we'll feature the industry's top influencers and practitioners, who will touch on top-of-mind topics around content strategy, demand generation, account-based marketing, and sales enablement. Subscribe now to get a front-row seat to intimate conversations and top-rated talks from our premier events.

Get updates

Complete the form below to get event updates.

Speaker Submission

Fill out my online form.