With more than 17 years in the digital marketing space, Oren Greenberg has helped B2B and B2C organizations implement growth strategies that span different channels. Based on his experiences and conversations with clients, he believes the art and science of growth marketing will evolve significantly in 2021 to emphasize cost-efficiency, relationship building and deal expansion, and setting clear expectations based on revised budgets.
During this episode of the B2B Marketing Exchange podcast, Oren reveals how B2B organizations can establish and perfect their plans in the New Year. Key questions to answer include:
- Where are our strongest sources of growth?
- How will we need to adapt our channel mix to new realities?
- What will we need to do to ensure our content and campaigns stand out?
- What tests will we need to run to ensure we hit readjusted goals?