Season 04, Episode 12

Tapping Into ‘Intelligent Creativity’ To Fuel Modern Marketing Strategies

Featuring: Jay Pattisall, Forrester

According to a new report from Forrester, combining human intuition and machine accuracy produces a more intelligent and transformative creative process for CMOs and agency executives. This allows organizations to move away from the status quo and escape the intuition-governed approach that can often lead to missed opportunities.

In this episode of the B2BMX Podcast, Host Klaudia Tirico sits down with Jay Pattisall, Principal Analyst at Forrester and one of the writers of the “Intelligent Creativity Energizes Marketing Productivity” report, to discuss the modern creative process and how organizations can engage with audiences on various channels (and specifically digital advertising) by combining human intuition and machine accuracy.

Check it out to learn:

  • What “intelligent creativity” means for B2B marketing organizations;
  • How intelligent creativity differs between B2B and B2C organizations;
  • Why the over-saturation of digital advertisements is hindering organizations’ ability to connect with buyers; and
  • Solutions to stand out with digital ads and attract customers and prospects through creativity.



B2B Marketing Exchange Podcast

Official Podcast

The B2B Marketing Exchange Podcast features candid insights from those who live and breathe B2B. Every week, we'll feature the industry's top influencers and practitioners, who will touch on top-of-mind topics around content strategy, demand generation, account-based marketing, and sales enablement. Subscribe now to get a front-row seat to intimate conversations and top-rated talks from our premier events.