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Season 03, Episode 16

Tackling B2B’s Big Trust Problem

Featuring: Margot Bloomstein, Appropriate, Inc.

Whether B2B or B2C, all brands need to focus on building customer trust. This is especially true as more people grow cynical of media, political figures and businesses. Margot Bloomstein has helped organizations like Canon, Harvard University, Fidelity and Sallie Mae develop their brand messaging and content strategies. She has taken these experiences, and her study of the evolving media and business climate, to author a new book: Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap.

During this episode of the B2BMX Podcast, hosts Klaudia Tirico and Alicia Esposito dig into Margot’s work and takeaways from the book. Tune into the convo to learn:

  • The intrinsic and extrinsic factors hurting trust in B2B;
  • How to apply voice, volume and vulnerability to win over cynics; and
  • How marketing, design and content teams can better collaborate to tackle B2B’s big trust problem.

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The B2B Marketing Exchange Podcast features candid insights from those who live and breathe B2B. Every week, we'll feature the industry's top influencers and practitioners, who will touch on top-of-mind topics around content strategy, demand generation, account-based marketing, and sales enablement. Subscribe now to get a front-row seat to intimate conversations and top-rated talks from our premier events.

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