Jeffrey Shaw

Season 01, Episode 16

Speak Your Customers’ LINGO W/ Jeffrey Shaw

Featuring: Jeffrey Shaw

Jeffrey Shaw has experienced quite the career evolution, starting out as a photographer and eventually becoming a brand strategist, speaker and author. Why the jump? According to Jeffrey, it’s all connected. During our sit-down, we talked about this connection and so much more. Listen in to get his thoughts on:

  • Why marketers are still struggling to be audience-first;
  • How technology can help, or hurt, marketing and sales strategies; and
  • What trends he believes have the most potential for B2B organizations.
B2B Marketing Exchange Podcast
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The B2B Marketing Exchange Podcast was created to bring sessions from Demand Gen Report’s top-selling events from the stage...to your ears. Released each week on Wednesday afternoons, we’ll spotlight an attendee favorite, with sessions touching on everything from content strategy, to account-based marketing, sales enablement and so much more. Subscribe to get exclusive insights from some of your favorite thought leaders and tactical takeaways from your peers.

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