Jeffrey Shaw

Season 01, Episode 16

Speak Your Customers’ LINGO W/ Jeffrey Shaw

Featuring: Jeffrey Shaw

Jeffrey Shaw has experienced quite the career evolution, starting out as a photographer and eventually becoming a brand strategist, speaker and author. Why the jump? According to Jeffrey, it’s all connected. During our sit-down, we talked about this connection and so much more. Listen in to get his thoughts on:

  • Why marketers are still struggling to be audience-first;
  • How technology can help, or hurt, marketing and sales strategies; and
  • What trends he believes have the most potential for B2B organizations.
B2B Marketing Exchange Podcast
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Official Podcast

The B2B Marketing Exchange Podcast features candid insights from those who live and breathe B2B. Every week, we'll feature the industry's top influencers and practitioners, who will touch on top-of-mind topics around content strategy, demand generation, account-based marketing, and sales enablement. Subscribe now to get a front-row seat to intimate conversations and top-rated talks from our premier events.

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