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Season 05, Episode 04

Revenue Operations: The Next Frontier In B2B Marketing

Featuring: Christine Nurnberger, Bottomline Technologies

Christine Nurnberger and her team decided to pitch the implementation of Revenue Operations at Bottomline Technologies on a whim… the night before a meeting with the “higher ups.” No pressure, right?

The result? “YES! This is what we need,” the executives said after she made her case.

The rest is history… and during this session replay from #B2BSMX, Nurnberger shares her story on how RevOps came to life at Bottomline. Plus, you’ll get the scoop on why companies with revenue operations alignment perform better with 19% higher growth ratesand/or 15% greater profitability, according to SiriusDecisions.

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