Jesus Requena on B2BMX Podcast

Season 02, Episode 12

Making Moves With Messaging

Featuring: Jesus Requena, Unity
B2B buyers want to be in control of their journey. They want to access information when, where and how they want, and they want to determine when a sales rep engages with them and what they discuss in conversations. Messaging has emerged as an effective way to give buyers that power and arm sales and marketing with powerful insights about their audiences. This session replay from the 2020 B2B Marketing Exchange delves into how Unity leveraged real-time messaging. Jesus Requena, the company’s Director of Growth Marketing reveals how you can:
  • Increase quality leads to your inside sales team;
  • Boost online conversions with assisted transactions and custom messaging; and
  • Improve customer retention with targeted messaging.
B2B Marketing Exchange Podcast

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The B2B Marketing Exchange Podcast features candid insights from those who live and breathe B2B. Every week, we'll feature the industry's top influencers and practitioners, who will touch on top-of-mind topics around content strategy, demand generation, account-based marketing, and sales enablement. Subscribe now to get a front-row seat to intimate conversations and top-rated talks from our premier events.

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