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Season 04, Episode 16

Leveling Up Your Diversity & Inclusion Initiatives For Real Action

Featuring: Chi Johnson, Black Marketers Association of America; Brandi Starr, Tegrita; Nikki Ivey, SDRdefenders/Assembly

Diversity, Equity and Inclusion (DE&I) have become a critical discussion point for business leaders across B2B organizations. Despite their positive intent, however, many approaches and systems end up falling into the same traps. What are the keys to creating tangible, positive action within your organization?   

In this session replay from our Next-Level ABM event, a powerful panel will provide the critical answers you need.  

During this episode, you’ll learn:  

  • The true experiences of black professionals in the B2B sales and marketing professions;  
  • How to expand your candidate pool and attract talent;  
  • How to foster an environment that empowers and retains talent; and  
  • Supporting mentorship and sponsorship that drives talent growth and progression. 

 

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The B2B Marketing Exchange Podcast features candid insights from those who live and breathe B2B. Every week, we'll feature the industry's top influencers and practitioners, who will touch on top-of-mind topics around content strategy, demand generation, account-based marketing, and sales enablement. Subscribe now to get a front-row seat to intimate conversations and top-rated talks from our premier events.

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