Season 03, Episode 17

Inside West Monroe’s Pandemic Marketing Playbook

Featuring: Casey Foss, West Monroe

Competing with entrenched industry giants can be a monumental task. If anyone knows this all too well, it’s Casey Foss, Chief Marketing Officer at West Monroe, a technology and management consulting firm that competes with giant consultancies. Under Casey’s leadership, West Monroe’s marketing team takes a test-and-learn approach that allows them to be nimble, respond to changing market conditions and fail fast.

During this episode of the B2BMX Podcast, which is an audio replay of Casey’s highly praised session from the B2B Sales & Marketing Exchange, you’ll learn how to:

  • Marry brand and demand to take innovative approaches to thought leadership content, events and advertising;
  • Develop a growth marketing mindset by leveraging predictive capabilities and intent data to increase marketing efficiency and expand share of market; and
  • Stretch dollars within refined market segmentation by leveraging account-based marketing.


B2B Marketing Exchange Podcast

Official Podcast

The B2B Marketing Exchange Podcast features candid insights from those who live and breathe B2B. Every week, we'll feature the industry's top influencers and practitioners, who will touch on top-of-mind topics around content strategy, demand generation, account-based marketing, and sales enablement. Subscribe now to get a front-row seat to intimate conversations and top-rated talks from our premier events.

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