Competing with entrenched industry giants can be a monumental task. If anyone knows this all too well, it’s Casey Foss, Chief Marketing Officer at West Monroe, a technology and management consulting firm that competes with giant consultancies. Under Casey’s leadership, West Monroe’s marketing team takes a test-and-learn approach that allows them to be nimble, respond to changing market conditions and fail fast.
During this episode of the B2BMX Podcast, which is an audio replay of Casey’s highly praised session from the B2B Sales & Marketing Exchange, you’ll learn how to:
- Marry brand and demand to take innovative approaches to thought leadership content, events and advertising;
- Develop a growth marketing mindset by leveraging predictive capabilities and intent data to increase marketing efficiency and expand share of market; and
- Stretch dollars within refined market segmentation by leveraging account-based marketing.