Sheri Butts on B2BMX Podcast

Season 03, Episode 07

Inside The B2B Sales & Marketing Exchange’s Shift To Digital

Featuring: Sheri Butts, Demand Gen Report

This episode is sponsored by Demandbase.

Like many other event producers, Demand Gen Report had to completely reimagine its B2B Sales & Marketing Exchange event. As many teams know, this is not a copy-and-paste scenario. It’s up to the content, marketing and customer success teams to collaborate and design an experience that’s true to what makes the event great, while also embracing the best of digital.

During this episode, hosts Alicia Esposito and Klaudia Tirico sit down with Sheri Butts, who is Demand Gen Report‘s Director of Demand Generation and Growth Marketing, to discuss their journey in reimagining the B2B Sales & Marketing Exchange…struggles and all. They talk about:

  • How they used editorial discussions and coverage to guide event decision-making;
  • The need to emphasize real-life use cases, successes and failures;
  • Why finding speakers with the right expertise is more important than paying for big names; and
  • How to capitalize on digital tools to augment networking and community-driven programming.


A word from our sponsor, Demandbase:

Get a first-look at the new Demandbase ABM platform. Click the link to join John Miller, Chief Product Officer at Demandbase, as he gives you an exclusive look under the hood!

B2B Marketing Exchange Podcast

Official Podcast

The B2B Marketing Exchange Podcast features candid insights from those who live and breathe B2B. Every week, we'll feature the industry's top influencers and practitioners, who will touch on top-of-mind topics around content strategy, demand generation, account-based marketing, and sales enablement. Subscribe now to get a front-row seat to intimate conversations and top-rated talks from our premier events.

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