This episode is sponsored by Demandbase.
Like many other event producers, Demand Gen Report had to completely reimagine its B2B Sales & Marketing Exchange event. As many teams know, this is not a copy-and-paste scenario. It’s up to the content, marketing and customer success teams to collaborate and design an experience that’s true to what makes the event great, while also embracing the best of digital.
During this episode, hosts Alicia Esposito and Klaudia Tirico sit down with Sheri Butts, who is Demand Gen Report‘s Director of Demand Generation and Growth Marketing, to discuss their journey in reimagining the B2B Sales & Marketing Exchange…struggles and all. They talk about:
- How they used editorial discussions and coverage to guide event decision-making;
- The need to emphasize real-life use cases, successes and failures;
- Why finding speakers with the right expertise is more important than paying for big names; and
- How to capitalize on digital tools to augment networking and community-driven programming.
A word from our sponsor, Demandbase:
Get a first-look at the new Demandbase ABM platform. Click the link to join John Miller, Chief Product Officer at Demandbase, as he gives you an exclusive look under the hood!