Benjamin Shapiro on B2BMX Podcast

Season 03, Episode 01

Humanizing Your B2B Brand

Featuring: Benjamin Shapiro, MarTech Podcast
We’ve heard time and time again that in B2B, we’re not speaking to nameless, faceless companies…we’re talking to people. So why is it still so difficult for marketing and sales professionals to take a human-centered approach to engagement? We chip away at this question with Benjamin Shapiro, host of the MarTech Podcast. Before venturing into content creation and media, Shapiro worked for both B2B and B2C brands and noticed the need for more human-driven messaging and marketing execution. Listen in to hear his take on:
  • Taking a human-centered approach to marketing messaging;
  • Applying new messaging to content concepts; and
  • Identifying new ways to amplify messaging and engage audiences.
RELATED LINKS
B2B Marketing Exchange Podcast
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Official Podcast

The B2B Marketing Exchange Podcast features candid insights from those who live and breathe B2B. Every week, we'll feature the industry's top influencers and practitioners, who will touch on top-of-mind topics around content strategy, demand generation, account-based marketing, and sales enablement. Subscribe now to get a front-row seat to intimate conversations and top-rated talks from our premier events.

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