Season 06, Episode 03

How To Play On Your Buyer- & Customer-First Strategies In 2022

Featuring: Amy Hawthorne, Principal Analyst at Forrester

In the latest episode of the B2BMX Podcast, co-hosts Klaudia Tirico and Kelly Lindenau are taking folks back to B2BMX in Scottsdale, Ariz., where Forrester’s Amy Hawthorne shared 22 predictions, planning assumptions and survey insights for demand leaders in 2022.

B2B demand leaders must establish new foundations that meet these new expectations to help sustain pipeline momentum. Hawthorne took to the B2BMX stage to uncover everything from marketing best practices in an ongoing pandemic, trends and insights for today’s demand program and tactic mix, to recommendations for moving away from the MQL. Hear her bold statement about how “the lead is dead” and let us know if you agree!


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B2B Marketing Exchange Podcast

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The B2B Marketing Exchange Podcast features candid insights from those who live and breathe B2B. Every week, we'll feature the industry's top influencers and practitioners, who will touch on top-of-mind topics around content strategy, demand generation, account-based marketing, and sales enablement. Subscribe now to get a front-row seat to intimate conversations and top-rated talks from our premier events.

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