Season 07, Episode 10

How To Measure The Success Of Your Revenue Strategy

Featuring: Mason Cosby, Director of Growth at Gravity Global

Co-hosts Klaudia Tirico and Kelly Lindenau are kicking off the new year with a welcome blast from the #B2BSMX past! We are throwing it back to Mason Cosby, Director of Growth at Gravity Global, as he discussed why modern CMOs are shifting to a revenue flywheel approach when tasked with building a sustainable growth strategy.

During his session, Cosby covered the key components of the revenue flywheel strategy, such as:

  • The different phases and specific KPIs to use to measure success;
  • How this approach is different from the traditional lead gen strategy; and
  • How ABM can help take a revenue flywheel strategy and turn it into tactical campaigns and plays for sales and marketing teams.

Plus, Cosby shared insights into how a successful ABM strategy generated $5.7 million in five months using a revenue flywheel.


B2B Marketing Exchange Podcast

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The B2B Marketing Exchange Podcast features candid insights from those who live and breathe B2B. Every week, we'll feature the industry's top influencers and practitioners, who will touch on top-of-mind topics around content strategy, demand generation, account-based marketing, and sales enablement. Subscribe now to get a front-row seat to intimate conversations and top-rated talks from our premier events.


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