Co-hosts Klaudia Tirico and Kelly Lindenau are kicking off the new year with a welcome blast from the #B2BSMX past! We are throwing it back to Mason Cosby, Director of Growth at Gravity Global, as he discussed why modern CMOs are shifting to a revenue flywheel approach when tasked with building a sustainable growth strategy.
During his session, Cosby covered the key components of the revenue flywheel strategy, such as:
- The different phases and specific KPIs to use to measure success;
- How this approach is different from the traditional lead gen strategy; and
- How ABM can help take a revenue flywheel strategy and turn it into tactical campaigns and plays for sales and marketing teams.
Plus, Cosby shared insights into how a successful ABM strategy generated $5.7 million in five months using a revenue flywheel.