Here’s a flashback from the B2BMX stage in Boston, where Randy Frisch discussed why mapping content through the buyer and customer journey closes more deals. If you missed out on this live session, don’t worry, co-hosts Klaudia Tirico and Kelly Lindenau got you covered!
Uberflip’s Randy Frisch walks marketers through how to avoid the go-to-market trap. Here are his three simple steps to follow:
- Identify your target audience, usually with some sort of data source;
- Attract people with various channels, social, email or whatever you’re hot on; and
- Find a destination where customers control what they want to do next.
Frisch also dives deeper into the importance of content tagging, as well as creating personalized experiences. If you’ve never heard Randy speak before, don’t miss this opportunity to hear from one of the best!
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