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Season 01, Episode 04

How Carbon Black Increased Sales Conversions By 388% w/ Chris Mitchell

Featuring: Chris Mitchell, Carbon Black

In 2017, Carbon Black didn’t have a nurture campaign. As a result, the buyers who engaged with a piece of content and went on to talk to sales had little to no understanding of what Carbon Black was and how it could help address their pain points. The company built a multi-touch, immersive nurture strategy from the ground up, leading to a 388% improvement in SQL conversions. Hear how they did it by listening to this session from the B2B Sales & Marketing Exchange.

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The B2B Marketing Exchange Podcast was created to bring sessions from Demand Gen Report’s top-selling events from the stage...to your ears. Released each week on Wednesday afternoons, we’ll spotlight an attendee favorite, with sessions touching on everything from content strategy, to account-based marketing, sales enablement and so much more. Subscribe to get exclusive insights from some of your favorite thought leaders and tactical takeaways from your peers.

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