Season 01, Episode 04

How Carbon Black Increased Sales Conversions By 388% w/ Chris Mitchell

Featuring: Chris Mitchell, Carbon Black

In 2017, Carbon Black didn’t have a nurture campaign. As a result, the buyers who engaged with a piece of content and went on to talk to sales had little to no understanding of what Carbon Black was and how it could help address their pain points. The company built a multi-touch, immersive nurture strategy from the ground up, leading to a 388% improvement in SQL conversions. Hear how they did it by listening to this session from the B2B Sales & Marketing Exchange.

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