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Season 04, Episode 15

How A Remarkable CX Is Your Best Sales & Marketing Strategy 

Featuring: Dan Gingiss, The Experience Maker

One of the positive outcomes of 2020 was that companies pivoted their focus to their existing clients. After all, without clients there is no business. 

In this fun and engaging keynote replay from #B2BMX, customer experience coach and former B2B/B2C marketing executive Dan Gingiss will share how client experience can be your company’s ultimate competitive advantage as well as provide new and credible marketing opportunities.  

Take a listen to learn how to:   

  • Apply an easy, five-step framework for creating remarkable, shareable experiences and converting clients into marketing advocates;   
  • Reduce churn and increase customer lifetime value;   
  • Talk about client experience in your marketing; and   
  • Leverage examples from other successful companies across industries.   

RELATED LINKS

B2B Marketing Exchange Podcast
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The B2B Marketing Exchange Podcast features candid insights from those who live and breathe B2B. Every week, we'll feature the industry's top influencers and practitioners, who will touch on top-of-mind topics around content strategy, demand generation, account-based marketing, and sales enablement. Subscribe now to get a front-row seat to intimate conversations and top-rated talks from our premier events.

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