Tamsen Webster

Season 01, Episode 17

Finding Your Next Big Idea w/ Tamsen Webster

Featuring: Tamsen Webster, Find the Red Thread

Tamsen Webster has a heritage in marketing. With about two decades in the biz, she has held positions at Weight Watchers, Tedx and helped numerous marketers and brands uncover big ideas and tell incredible stories. Think B2B isn’t a space for creative stories? Tamsen will prove otherwise. During our conversation, she shares:

  • The difference between a narrative and a story;
  • How marketers can find what drives their business and their brand; and
  • The common “stop lights” in the buying journey that influence messaging and storytelling.
B2B Marketing Exchange Podcast
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The B2B Marketing Exchange Podcast features candid insights from those who live and breathe B2B. Every week, we'll feature the industry's top influencers and practitioners, who will touch on top-of-mind topics around content strategy, demand generation, account-based marketing, and sales enablement. Subscribe now to get a front-row seat to intimate conversations and top-rated talks from our premier events.

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