Tamsen Webster

Season 01, Episode 17

Finding Your Next Big Idea w/ Tamsen Webster

Featuring: Tamsen Webster, Find the Red Thread

Tamsen Webster has a heritage in marketing. With about two decades in the biz, she has held positions at Weight Watchers, Tedx and helped numerous marketers and brands uncover big ideas and tell incredible stories. Think B2B isn’t a space for creative stories? Tamsen will prove otherwise. During our conversation, she shares:

  • The difference between a narrative and a story;
  • How marketers can find what drives their business and their brand; and
  • The common “stop lights” in the buying journey that influence messaging and storytelling.
B2B Marketing Exchange Podcast
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The B2B Marketing Exchange Podcast was created to bring sessions from Demand Gen Report’s top-selling events from the stage...to your ears. Released each week on Wednesday afternoons, we’ll spotlight an attendee favorite, with sessions touching on everything from content strategy, to account-based marketing, sales enablement and so much more. Subscribe to get exclusive insights from some of your favorite thought leaders and tactical takeaways from your peers.

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