Dave Bruno

Season 01, Episode 15

Extending Events Into Content W/ Dave Bruno

Featuring: Dave Bruno, Aptos

Events are a big investment. When designed and promoted effectively, they can drive big business value. But many times, events exist in a vacuum. When it’s all over, it’s never discussed again. During this presentation, Dave Bruno, Marketing Director at Aptos, explains how he implemented a completely new approach, using event content to fuel a multi-month content strategy and a series of programs. Embracing a new strategic framework, driving cross-functional collaboration and frequent communication and agile work, the Aptos team was able to take hard-hitting engagement topics from their annual user event to create:

  • Real-time content
  • Social media posts and imagery
  • Video content
  • Live blogs
  • Long form thought leadership content

At the end of this episode, you’ll have a tactical blueprint to help you get the most value out of your event investments.

B2B Marketing Exchange Podcast

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The B2B Marketing Exchange Podcast was created to bring sessions from Demand Gen Report’s top-selling events from the stage...to your ears. Released each week on Wednesday afternoons, we’ll spotlight an attendee favorite, with sessions touching on everything from content strategy, to account-based marketing, sales enablement and so much more. Subscribe to get exclusive insights from some of your favorite thought leaders and tactical takeaways from your peers.

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