Events are a big investment. When designed and promoted effectively, they can drive big business value. But many times, events exist in a vacuum. When it’s all over, it’s never discussed again. During this presentation, Dave Bruno, Marketing Director at Aptos, explains how he implemented a completely new approach, using event content to fuel a multi-month content strategy and a series of programs. Embracing a new strategic framework, driving cross-functional collaboration and frequent communication and agile work, the Aptos team was able to take hard-hitting engagement topics from their annual user event to create:
- Real-time content
- Social media posts and imagery
- Video content
- Live blogs
- Long form thought leadership content
At the end of this episode, you’ll have a tactical blueprint to help you get the most value out of your event investments.