Christine Farrier On B2BMX

Season 03, Episode 09

Event Producers’ Big Diversity Problem

Featuring: Christine Farrier, Demandbase

During the day, Christine Farrier is Senior Director of Partner Marketing at Demandbase. The rest of the time, she’s building Black In SaaS, a community and platform designed to close the ever-present gap between event producers and black executives in the SaaS space. Her expertise in B2B has helped Christine build and nurture relationships, but Black In SaaS represents a new opportunity for vendors and other event hosts to call in a new, diverse set of voices to build out their communities. During this episode, Christine and co-host Alicia Esposito discuss the challenges with event planning, how Christine is building the Black In SaaS ecosystem and how all B2B players can get involved.


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