Laura Ramos

Season 01, Episode 08

Empathy: The Hallmark Of The Customer-Obsessed B2B Marketer w/ Laura Ramos

Featuring: Laura Ramos, Forrester

Buyers today are self-educated and self-guided. They want tools and insights aligned to where they are in the customer lifecycle, but are B2B brands giving them what they need? Laura Ramos, VP and Principal Analyst at Forrester, delves deep into buyer expectations, and how marketers can embrace empathy to create content and experiences that are:

  • Human;
  • Helpful; and
  • Handy.

But accomplishing the three H’s doesn’t just require creativity; it requires rethinking the way your team thinks and operates.

B2B Marketing Exchange Podcast
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The B2B Marketing Exchange Podcast features candid insights from those who live and breathe B2B. Every week, we'll feature the industry's top influencers and practitioners, who will touch on top-of-mind topics around content strategy, demand generation, account-based marketing, and sales enablement. Subscribe now to get a front-row seat to intimate conversations and top-rated talks from our premier events.

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