shutterstock_286413785

Season 01, Episode 12

Direct Mail 2020: How To Win Big With Direct Mail In The Digital Age

Featuring: Bailey Roberts, Daniel Lambert, Brian Anderson

B2C brands have relied on direct mail for decades, but the trend is re-emerging in B2B in new and exciting ways. Brands across industry verticals are incorporating direct mail into their marketing and sales strategies, especially in their account-based marketing (ABM) efforts. But what are the keys to success for this medium? During this in-depth discussion, a panel of experts delve into real-life examples of how they have used direct mail to create personalized and immersive campaign experiences that help establish long-term buyer relationships.

Panelists include:

B2B Marketing Exchange Podcast
shadow_2.png

Official Podcast

The B2B Marketing Exchange Podcast was created to bring sessions from Demand Gen Report’s top-selling events from the stage...to your ears. Released each week on Wednesday afternoons, we’ll spotlight an attendee favorite, with sessions touching on everything from content strategy, to account-based marketing, sales enablement and so much more. Subscribe to get exclusive insights from some of your favorite thought leaders and tactical takeaways from your peers.

Get updates

Complete the form below to get event updates.

Speaker Submission

Fill out my online form.