Dan McGaw

Season 04, Episode 06

Building The Ultimate Martech Stack For Your Business

Featuring: Dan McGaw, McGaw.io

The marketing technology landscape is still growing at a rapid pace, leaving marketers to try and keep up with new software additions, integrations and acquisitions. Scott Brinker’s 2020 Marketing Technology Landscape revealed more growth for martech solutions — reaching 8,000 solutions, a 13.6% lift from 2019.

So how do you go about building the right martech stack for your company? Well, Dan McGaw has got you covered. His book, “Build Cool Sh*t: A Blueprint to Creating a Marketing technology Stack,” shares all of his tips, tools and best practices for creating a powerful — and flexible — martech stack. And he’s on the B2BMX Podcast today to dive deeper into:

  • The inspiration behind the book and what to expect from it;
  • The state of marketing technology;
  • The future of the martech landscape and what we can expect in terms of consolidation;
  • Tips for assessing and improving martech stack;
  • The key components of a martech stack, and the nice-to-haves;
  • The importance of having talent to manage the stack; and
  • So much more!



B2B Marketing Exchange Podcast

Official Podcast

The B2B Marketing Exchange Podcast features candid insights from those who live and breathe B2B. Every week, we'll feature the industry's top influencers and practitioners, who will touch on top-of-mind topics around content strategy, demand generation, account-based marketing, and sales enablement. Subscribe now to get a front-row seat to intimate conversations and top-rated talks from our premier events.

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