Season 05, Episode 06

Brand Now: How To Build Brand While Driving Demand

Featuring: Chief Strategist, Keynote Speaker, Author and Podcast Host

Coffee shops dot almost every corner, but if you were asked to name a coffee company, you’d likely say Starbucks or Dunkin’ Donuts — and completely neglect some mom-and-pop shops or local chains that probably deliver higher quality drinks. You see, name recognition doesn’t always correlate with quality; it just reflects successful branding. And branding is key to standing out in a crowded marketplace.

As marketing teams operate in a primarily digital world, they’re fighting harder than ever to catch prospects’ attention in an overcrowded and loud marketplace. This means building and maintaining strong company branding is more important than ever before.

Tune in to this exclusive keynote replay from #B2BSMX to learn all about Nick Westergaard’s seven “Brand Now” dynamics (meaning, structure, story, content, community, clarity and experience), and understand how you can use them in your own brand-building strategies to accelerate the success of demand gen campaigns.

Throughout his keynote, Westergaard helps listeners understand:

  • The seven digital dynamics to build standout brands, as well as how to implement them;
  • How to create a brand that features its own structure, meaning and story;
  • The top strategies to generate content that catches prospects’ interests and creates an engaged community internally and externally; and
  • The tips and tricks needed to deliver a strong brand experience online and off.



B2B Marketing Exchange Podcast

Official Podcast

The B2B Marketing Exchange Podcast features candid insights from those who live and breathe B2B. Every week, we'll feature the industry's top influencers and practitioners, who will touch on top-of-mind topics around content strategy, demand generation, account-based marketing, and sales enablement. Subscribe now to get a front-row seat to intimate conversations and top-rated talks from our premier events.