For the season one finale of the B2B Marketing Exchange podcast, the Demand Gen Report team sits down with a few friends to reflect on how the event has grown and evolved. This jam-packed session, which is co-hosted by Alicia Esposito and Editor Klaudia Tirico includes three special guests: Andrew Gaffney, Editorial Director of Demand Gen Report; Christine Elliot, Global Leader, Demand Center and Content Strategy at JLL; and Dave Bruno, Marketing Director at Aptos. They discuss:
- The evolution of B2BMX, from content marketing event to the must-event conference for B2B marketing professionals;
- New content offerings and networking opportunities at this year’s event;
- Key session themes and hot topics, and which are top-of mind; and
- Examples of lessons from B2BMX that have been applied within their organizations.