- How the buyer and seller relationship has changed;
- The concept and definition of “alignment transformation,” and why it’s important;
- Why teams simply can no longer operate in silos;
- How to close the gap between marketing and sales to create one cohesive revenue engine; and
- Best practices for accomplishing alignment and getting buy-in from the C-suite.
The B2B Marketing Exchange Podcast features candid insights from those who live and breathe B2B. Every week, we'll feature the industry's top influencers and practitioners, who will touch on top-of-mind topics around content strategy, demand generation, account-based marketing, and sales enablement. Subscribe now to get a front-row seat to intimate conversations and top-rated talks from our premier events.