The New Campaign Toolkit: Tools And Tactics That Bring The Best Of Traditional Demand Gen And ABM

February 24
1:45 pm – 2:15 pm ET
Hana Jacover
Hana Jacover
Breezy Beaumont
Breezy Beaumont
Matt Heinz
Matt Heinz
Heinz Marketing

Regardless of their size and budgets, B2B organizations are more focused than ever on maximizing the reach and impact of their marketing campaigns. That is why demand gen teams are focused on improve the quality of campaigns and prioritizing a more targeted approach to buyer and customer engagement.

During this panel discussion, demand gen practitioners will discuss how their strategies and investments have evolved amidst the pandemic and what their priorities are moving forward. You’ll learn:

  • How organizations are balancing ABM and traditional demand gen;
  • New channels and tactics that boost customer acquisition and retention;
  • Best practices for assessing and cleaning up the tech stack; and
  • New KPIs to emphasize in communicating with stakeholders and executive leadership.

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#B2BMX Experience - Welcome Kit