According to the 2020 Gartner CMO Spend Report, brand strategy has leap-frogged to the top of marketing capabilities, from its lowly position near the bottom of the list in 2019 with one-third of CMOs now placing it in their top three. And, in a time when marketers from SMBs to enterprises have had to rethink their marketing mix and focus even more on their customers, brand definition and differentiation are more critical than ever.
Join the leaders of Retina, the ANA 2020 B2B Agency of the Year and The Drum’s 2020 B2B Martech Agency of the Year, as they share perspectives, best practices and real-world examples of connecting brand to demand to business impact. CEO Ted Kohnen and Chief Creative Officer Michael Ruby will share:
- Why and how B2B brands are increasingly investing in activities that build and strengthen brand to the benefit (not the detriment) of demand generation;
- Lessons learned from the brand and demand pivots forced in the wake of the COVID-19 pandemic — and how many of their clients have persevered and emerged even stronger;
- Recent client success stories from Fortune 50 B2B market leaders and startup, hypergrowth challengers alike, focusing on breakthrough brand, creative/content and go-to-market/channel strategy and execution across several industries and budget level; and
- How you can rethink your internal resources and agency partner relationships to achieve the greatest agility, cost-efficiency, creativity and business impact.
