Sharing examples and key takeaways from a program focused on key accounts in the healthcare sector — which ultimately contributed to a 100% increase in engagement — this session will show how Microsoft took a holistic approach of engaging key internal and external stakeholders.

The session will provide a behind-the-scenes look at a unique experience created with key industry partners to engage executives focused on patient experience — which incorporated a virtual experience using Legos.

Key takeaways from the session will include:

• Building a journey for the customer, not just a one and done experience;
• “Selling it” internally — over and over — until someone finally takes you up on it; and
• Why incubation is the key to success.