The B2B buyer’s journey has changed dramatically and the role of marketers to influence that journey shifts with it. As the original Marketo Co-founder and Founder of Engagio, Jon Miller predicted marketing automation’s rise and now he’s setting out new predictions for how marketers will need to align themselves to customers, bottom of funnel metrics and post-sale revenue.
In this session, he’ll discuss these recent trends in buying and how new research on sales and marketing alignment highlight the explicit ways revenue teams can set themselves apart from the competition.
At the end of this session you will be able to:
- Implement account-based best practices from leading practitioners;
- Recognize what works — and doesn’t — for engaging accounts in conjunction with sales; and
- Know what’s in store for B2B marketing in the next 10 years.