The B2B Marketing Exchange provides a platform for B2B marketing, demand generation, and sales practitioners to network with their peers and gain insight into the best practices and strategies in all disciplines of B2B marketing. As an added benefit, attendees will have access to best-in-class solution providers in the space today.

Given that many of the exhibiting solution providers are also B2B marketers/demand gen/sales practitioners, we’ve established an easy rule of thumb to follow to help decipher whether you qualify as an attendee (B2B Sales/Marketing Practitioner) or a solution provider/vendor:

1. If you are sitting next to other attendees and you are looking to sell them your service or solution — then the odds are you are a Solution Provider.
2. If you’re sitting next to other attendees and you are interested in networking with like minded peers to discuss best practices – then we’d bet you are a B2B Sales / Marketing Practitioner.