Ⓒ 2024 Emerald X, LLC. All rights reserved.
- February 24 - 26, 2025
- The Phoenician, Scottsdale
Justify Your Trip To
#B2BMX West
Convince your manager that attending #B2BMX West is a smart investment in your growth and your company’s success. With five core tracks, hands-on learning, and actionable strategies, this event delivers the insights and tools you need to tackle B2B challenges. Use our Justify My Trip letter to secure approval and join us February 24-26 in Scottsdale.
Why Attend #B2BMX West?
Learn From Industry Experts
Get actionable insights from keynotes delivered by Neil Patel, Morgan J. Ingram, Phyllis Davidson and Roderick Jefferson to elevate your marketing strategies.
Explore Five Core Tracks
Dive into sessions on Content Strategy, Demand Generation, Sales Enablement, Go-To-Market Strategy, and Account-Based Marketing to address your team’s top priorities.
Discover New Solutions
Identify and implement cutting-edge tools that will help you achieve your 2025 marketing objectives.
Network With Your Peers
Build career-defining connections with B2B marketers and solution providers to exchange ideas and solve problems in real time.
Make Your Case To Attend
Securing approval to attend is simple with our Justify My Trip letter. Highlight the value of #B2BMX West by focusing on:
- Actionable Insights: Show how the event aligns with your 2025 goals, from lead generation to campaign ROI.
- Networking Opportunities: Emphasize the value of learning from peers and experts.
- Cost Efficiency: Present a detailed budget, including meals provided and 30% group savings for 3+ attendees.
- Proven ROI: Stress the lasting impact of new strategies and tools you’ll bring back to the team.
From self-service buyer journeys to AI integration, each session addresses high-impact marketing challenges with actionable solutions. Expect deep dives into growth-focused strategies that go beyond the “fluff.”
Get a preview of our content line-up:
THREE DAYS OF ACTIONABLE INSIGHTS & CONNECTIONS
Industry-Leading Speakers You Won’t Want To Miss
Neil Patel co-founder of NP Digital
Neil Patel, co-founder of NP Digital, has been named one of Forbes’ Top 10 Marketers and is known for simplifying complex concepts and providing actionable advice. Neil’s mission is to make marketing knowledge accessible to all. With over 23 years of experience and a following of more than 3 million across social platforms, he continues to empower the marketing community. We are thrilled to have him join us once again on the #B2BMX stage!
Kate DiLeo
CEO of Kate DiLeo Branding
Kate DiLeo is a brand architect, author, and founder of Kate DiLeo Branding, a platform that helps organizations create brands that drive engagement and revenue. With a belief that brand is the fastest path to revenue, Kate teaches leaders to craft simple, provocative messaging that converts. During her workshop, attendees will learn to build go-to-market messaging that sparks meaningful conversations, wins prospects, and drives growth.
Morgan J. IngramCEO of AMP
Morgan J. Ingram is a four-time LinkedIn Top Sales Voice who transforms B2B sales strategies through impactful, revenue-generating video content. He has collaborated with industry giants such as Google, Snowflake, and HubSpot to build high-performing sales teams. Morgan will deliver a keynote on leveraging expert-driven content to accelerate pipeline growth and lead a workshop on mastering LinkedIn for lead generation.
Phyllis Davidson
VP and Principal Analyst at Forrester
Phyllis Davidson, VP and Principal Analyst at Forrester, brings decades of experience as a Silicon Valley B2B marketer specializing in content strategy. With expertise in applying innovative technologies, Phyllis helps marketers create insight-driven content plans and scalable personalization. During her keynote, she will share strategies for integrating AI and enhancing personalization to build effective content architectures that deliver measurable results.
Roderick Jefferson
CEO of Roderick Jefferson & Associates
Roderick Jefferson is a renowned sales enablement expert and the CEO of Roderick Jefferson & Associates, with a career dedicated to bridging the gap between sales and marketing teams. He is also the author of Sales Enablement 3.0, where he shares strategies to drive revenue and organizational alignment. At #B2BMX West, Roderick will lead an interactive Campfire Keynote focused on leveraging AI for productivity and growth.
Sabina Iyengar
CEO/Founder of Integrated Growth Marketing Services
Sabina Iyengar, founder of Integrated Growth Marketing Services, leverages over 25 years of B2B marketing expertise to help SaaS Go-to-Market executives achieve transformative growth and has a proven record in demand generation, ABM, and integrated marketing. During her session, Sabina will introduce her GROW-TAILOR-MATURE™ framework, offering insights on distinguishing growth marketing from demand generation to unlock long-term success.
Networking Designed For Real Connections
Connect with CMOs, Directors, and other decision-makers at tailored networking events like the CMO Exchange and B2B Mentors program. These aren’t just meet-and-greets—every opportunity is designed to help you foster valuable relationships.
Explore the complete networking experience:
Bring Your Team & Save
Maximize your team’s experience with our group discount—save 30% when three or more colleagues attend! With five core tracks spanning key B2B marketing priorities, your team can divide and conquer to explore topics like ABM strategies, demand generation, and more. Attending as a group ensures you’ll return with actionable insights to support every department’s 2025 objectives:
Demand Gen Summit
Ideal for demand generation specialists, campaign managers, and marketing operations professionals who want to refine lead generation and nurture strategies.
ABM In Action Live!
Perfect for ABM marketers, strategists, and program managers focused on crafting targeted account-based experiences.
Sales Impact Summit
A must-attend for sales leaders, sales enablement pros, and marketing professionals aligning cross-functional teams for revenue impact.
Content2Conversion
Designed for content marketers, copywriters, and brand managers aiming to create high-performing, action-driving content.
GTM Strategy
Best suited for marketing strategists, business development leaders, and growth-focused executives building scalable go-to-market playbooks.
Justify Your Trip
Need help making the case to your manager? We’ve got you covered! Our Justify Your Trip letter outlines the value and ROI you’ll gain by attending #B2BMX West. Show your manager how the event will help you uncover cutting-edge strategies, learn from industry experts, and make valuable connections that will benefit your organization.
Find The Perfect Pass For Your #B2BMX Experience
Choose the pass that fits your goals, and save even more with group discounts:
Last Chance Rate 1/11/25 – 2/7/25 | Standard Rate 2/8/25 – 2/26/25 | |
|---|---|---|
All-Access Pass Everything in the Standard Pass, plus access to two hands-on workshops (on Monday and Wednesday) and participation in our B2B mentorship program for one-on-one conversations with industry leaders. | $2,095 | $2,345 |
Standard Pass Includes access to all keynotes, breakout sessions, case studies, and networking receptions. | $1,945 | $2,195 |
Keynotes | Breakouts | Marketplace | Networking Receptions | Case Studies | Two Workshops | B2B Mentors | On-Demand Access (Add. Fee) | Price | Group Price Rate | |
|---|---|---|---|---|---|---|---|---|---|---|
Standard Pass | X | X | $1,536.50 | |||||||
All-Access Pass | $1,641.50 |
Save 30% when you register 3+ attendees in one transaction.
Take The First Step Toward 2025 Success
Don’t miss out on the premier B2B marketing event of the year. Secure approval with our Justify My Trip letter and claim your pass today.