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UID:987509615-20260311T110000Z@b2bmarketing.exchange
DTSTAMP:20260610T220231Z
DTSTART:20260311T110000Z
DTEND:20260311T113000Z
SUMMARY:Avoid the Costly Mistakes Today’s Marketers Make with B2B Messages
DESCRIPTION:Sometimes it’s not what you say but how you say it.  B2B marketers often learn this the hard way … if we learn it at all.\nThe truth is you can have all the right information. All the right benefits. Even all the right prospects. Yet your messages still fall flat.\nIn this short\, example-stuffed session discover the 7 big messaging mistakes you likely make. As well as the quick fixes that’ll increase your KPIs.\nYou’ll see the common\, but costly communication errors that tank campaigns today. And gain some easy ways to overcome them by creating messages designed to work with your customer’s brain and not against it. \nTakeaways:\n• The easiest and most overlooked way to increase revenue (7x more effective says the B2B Institute)\n• The misconception about your audience that costs you sales—and makes you look LESS intelligent\n• The simple way to rewrite a headline that’s proven to boost engagement up to 140%\n 
LOCATION:Breakout 2: Luna 4
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