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UID:987509606-20260311T114500Z@b2bmarketing.exchange
DTSTAMP:20260610T220214Z
DTSTART:20260311T114500Z
DTEND:20260311T121500Z
SUMMARY:Seven Pipeline Killers Facing B2B SaaS in 2026: How Media Mistakes Stall Account Progression and Deal Velocity
DESCRIPTION:Across hundreds of audited and actively managed B2B SaaS campaigns\, spanning mid-market to enterprise and awareness through late-stage acceleration\, we’ve seen the same patterns quietly derail pipeline performance. Budgets increase. Dashboards look busy. MQL targets get hit. Yet revenue stalls. The problem isn’t effort or spend. It’s structural flaws baked into how media programs are designed\, measured\, and optimized. \nIn this session\, we’ll break down the seven most common media mistakes we’ve observed repeatedly choke pipeline growth\, from optimizing for the wrong signals and misaligning with sales motion to over-relying on single channels and failing to influence buying committees. \nMore importantly\, we’ll show how high-performing teams correct these flaws to move from activity to real account progression. If your campaigns are generating engagement but not accelerating revenue\, this session will challenge assumptions and provide a sharper blueprint for building media programs that actually drive pipeline.\n 
LOCATION:Breakout 1: Luna 1-3
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