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UID:987509596-20260310T144500Z@b2bmarketing.exchange
DTSTAMP:20260610T220241Z
DTSTART:20260310T144500Z
DTEND:20260310T151500Z
SUMMARY:Accelerate Complex Deals with Contact-Level Marketing
DESCRIPTION:Complex B2B buying journeys with sales cycles longer than three months are increasingly difficult to track using anonymous and account-level data alone.\nIn this session\, Sumner will share how growth teams are using contact-level marketing to accelerate pipeline by connecting ABM\, contextual\, and geofencing campaigns with website de-anonymization and data enrichment.\nYou’ll learn how growth teams:\n\nReach buyers earlier across complex buying journeys\nIdentify the individuals engaging with ads and visiting your website\nTurn fragmented engagement into clear\, actionable buying signals\nSupport complex sales motions with high-intent contacts\, not just account activity
LOCATION:Breakout 2: Luna 4
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