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UID:987509633-20260309T143000Z@b2bmarketing.exchange
DTSTAMP:20260610T220214Z
DTSTART:20260309T143000Z
DTEND:20260309T150000Z
SUMMARY:Marketing in the Shiny Object Era: Sharpen Our Stories to Overcome Buyer Status Quo
DESCRIPTION:In a market flooded with solutions and AI-powered noise\, a “better way” message is no longer enough to stand out.\nYou’ll learn how to defeat our toughest competitor: buyer status quo.\nThrough practical examples and behavioral science\, the session shows how to use stories to help buyers recognize and quantify the cost of staying the same.\nThe workshop introduces a repeatable framework for:\n\nReframing stories to spark perceptual curiosity rather than feature fatigue\nUsing Cost of Inaction storytelling to help your market size the problem they’re currently tolerating
LOCATION:Breakout 2: Luna 4
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