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UID:987509614-20260311T144500Z@b2bmarketing.exchange
DTSTAMP:20260610T220310Z
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DTEND:20260311T151500Z
SUMMARY:The 2026 B2B Lead Gen Playbook: Scaling Paid Media in the Age of AI\, Privacy\, and Rising Costs
DESCRIPTION:Paid advertising and lead generation are getting more expensive\, more competitive\, and harder to scale — especially in B2B. Yet most teams are still fighting 2026’s rising costs with a 2019 mindset.\nIn this session\, we'll deconstruct how high-performing B2B teams are scaling lead generation in an environment defined by AI\, privacy-driven signal loss\, and sky-high acquisition costs. You’ll learn why the strongest results no longer come from “hacking” ad platforms\, but from designing a system that captures in-market demand and turns it into predictable pipeline.\nWe’ll move past the lead-volume trap and focus on the frameworks that actually drive revenue — including why creative has become the most powerful form of targeting\, and why brand awareness is one of the most overlooked levers for lowering down-funnel CAC.\nAttendees will learn how to:\nMake the Quality Pivot: Scale B2B lead generation by prioritizing sales-ready demand and optimizing for pipeline value\, not just CPL.Use Creative as Targeting: Let ad creative filter for real buyers in a post-privacy world.Unlock Brand Efficiency: Lower CAC by building familiarity and preference before prospects ever click a conversion ad.Beyond the Ad Manager: Improve lead quality by optimizing landing pages\, offers\, and sales workflows.Design for 2026: Build a modern paid growth engine that works with today’s realities — not yesterday’s playbook.
LOCATION:Breakout 2: Luna 4
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