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PRODID:-//Session Board//Session Board//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
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UID:987509575-20260309T143000Z@b2bmarketing.exchange
DTSTAMP:20260610T220310Z
DTSTART:20260309T143000Z
DTEND:20260309T150000Z
SUMMARY:How to Minimize Risk &amp\; Avoid Getting Burned by Lead Gen Vendors
DESCRIPTION:A practical\, strategic playbook for reducing risk in your demand engine prioritizing data-driven strategy on how to evaluate\, audit\, and hold your lead generation partners accountable. You’ll learn the 10 questions that expose sourcing risks\, compliance gaps\, and black-box tactics—so your team can protect budget\, pipeline\, and brand reputation\, by ensuring your team gets real visibility into whether your vendors are truly first-party\, leveraging 3rd party networks\, and compliant.  
LOCATION:Breakout 1: Luna 1-3
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