BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Session Board//Session Board//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
BEGIN:VEVENT
UID:987509607-20260311T114500Z@b2bmarketing.exchange
DTSTAMP:20260610T220453Z
DTSTART:20260311T114500Z
DTEND:20260311T121500Z
SUMMARY:Rewiring Demand for the Anti-Social Buyer: A 3-Step Operating Model
DESCRIPTION:B2B marketing is operating in the toughest climate it’s seen in decades.\nSaaS has matured. Martech stacks are consolidating. Buyers are researching in the dark. By the time they talk to sales\, 80% of the decision is already made. If you’re not part of the conversation before the conversation…you’re not in the deal.\nIn this session\, Consensus Senior Director of Demand Generation Judy Kimball shares a modern operating model designed for today’s anti-social buyer—the one who avoids forms\, ignores SDR outreach\, and does their homework in private using search\, communities\, influencers\, and increasingly\, LLMs.\nTraditional buying journeys don’t just underperform anymore. They actively repel your audience. Judy will break down a practical\, field-tested 3-step approach to rebuilding demand in a world where privacy is power and brand is leverage.
LOCATION:Breakout 3: Luna 5-7
END:VEVENT
END:VCALENDAR